Adapted scope
The program is adapted according to the company’s business model, market objectives, sector, opportunity and agreed scope.
Duration · 2–4 Years
Market Management Program
A long-term program for the commercial management of the national market, with preparation for future regional expansion.
- Duration
- 2–4 Years
- Team
- Dedicated country team
- Governance
- Board-level, audited reporting
- Output
- Fully managed market operation
Programme overview
Market Management Program
The Market Management Program provides ongoing commercial management, reporting and performance oversight of established market activities within an agreed mandate.
The program is adapted according to the company’s business model, market objectives, sector, opportunity and agreed scope.
Responsibilities and KPIs are defined within the agreed mandate. The program does not guarantee revenue, contracts, project or tender awards, market share or sales performance.
Related commercial service: Distribution & Representation in Yemen
Expected outcome
Full commercial management of the national market with preparation for future regional expansion.
Executive deliverables
Includes all deliverables from Programs 1, 2 and 3, plus:
- National Sales Performance Management
- Sales Growth Action Plans
- Governorate Commercial Performance Reports
- Executive Monthly Reports
- Distributor Performance Evaluation Reports
- Quarterly Executive Reviews
- Local Marketing Strategies
- National Market Development Plan
- Local Marketing Campaign Management
- Regional Expansion Roadmap
Management scope
Includes Programs 1, 2 and 3 scope, plus:
- Nationwide Market Management
- Sales Performance Management
- Governorate Market Development
- Executive Business Reporting
- Commercial Performance Management
- Regional Expansion Planning
Program scope
One program, adapted to the agreed mandate
Management priorities and reporting are defined according to the agreed mandate.
Executive reporting
Monthly reports and quarterly executive reviews support management decisions.
Regional readiness
The program prepares for future regional expansion where appropriate.
Partnership Programs
How the programme runs
Confirm scope, responsibilities and KPIs
Confirm the mandate, responsibilities and KPIs.
Review the current market position
Review the current market position and performance.
Set priorities and the management plan
Set priorities and the management plan.
Coordinate and monitor agreed activities
Coordinate and monitor the agreed activities.
Report, review and adjust
Report, review and adjust through monthly and quarterly reviews.
FAQ
Frequently asked questions
Partnership Programs
Need Ongoing Market Management in Yemen?
Tell us about your services, projects, products or commercial operations and the market-management responsibilities you want to coordinate in Yemen.
Apply for this program
Applications are reviewed by our partnership committee within two business days.