Baseline and coverage audit
Assessment of existing partners, geographic coverage, share of wallet and the gaps limiting growth.
Duration · 1 – 2 Years
Market Development Program
Scale what works. A 1–2 year commercial mandate covering channel expansion, key-account development and structured demand generation with quarterly performance reporting.
- Duration
- 1 – 2 Years
- Team
- Commercial development team
- Governance
- Quarterly performance reviews
- Output
- Sustained revenue growth
Programme overview
Market Development Program
The Market Development Program takes an established but early presence and builds it into a durable revenue position. It suits organisations with initial traction that lack the local commercial capacity to scale.
MS GROUP assumes responsibility for channel coverage, key-account and tender pipelines, technical positioning and demand generation, operating as an extension of your commercial leadership.
Performance is reported quarterly against agreed KPIs on pipeline, revenue, partner activation and market share.
Related commercial service: Business Development in Yemen
Expected outcome
Sustainable commercial growth with stronger networks and measurable performance.
Executive deliverables
Includes all deliverables from Programs 1 & 2, plus:
- Annual Marketing Plan
- Distributor Performance Reports
- Local Marketing Campaigns
- KPI Dashboard
- Sales Management Reports
- Sales Growth Strategy
- Monthly Sales Reports
- Commercial Performance Review
Management scope
Includes Programs 1 & 2 scope, plus:
- Marketing Management
- Sales Management
- Distributor Performance Management
- Commercial Performance Monitoring
Partnership Programs
How the programme runs
Channel expansion
Recruitment and enablement of additional partners in uncovered territories and segments.
Key-account and tender management
Direct pursuit of strategic accounts, public tenders and donor-funded programmes with structured bid support.
Demand generation
Technical seminars, specification work with consultants, digital campaigns and sector events.
Performance governance
Quarterly business reviews against KPIs, with corrective plans and forward forecasts.
FAQ
Frequently asked questions
Partnership Programs
Other partnership programs
Each stage of the partnership path can be contracted independently.
Apply for this program
Applications are reviewed by our partnership committee within two business days.