Define objectives and scope
Agree the study objectives, research questions and scope.
Duration · 1–2 Months
Market Intelligence Program
A structured market-assessment program that helps companies understand the Yemen market before investing or committing resources.
- Duration
- 1–2 Months
- Team
- Senior analyst team
- Governance
- Fortnightly progress reviews
- Output
- Go / no-go recommendation
Programme overview
Market Intelligence Program
The Market Intelligence Program assesses market conditions, customers, competitors, target sectors, pricing, regulatory considerations and risks, and concludes with a market entry recommendation.
The program is adapted according to the company’s business model, market objectives, sector, opportunity and agreed scope.
Findings are based on the agreed research scope, available data and market feedback obtained during the study period. They do not guarantee market demand, contracts, project awards, partnerships or sales.
Related commercial service: Yemen Market Entry
Expected outcome
Complete market understanding before investment.
Executive deliverables
- Market Intelligence Report
- Customer Analysis
- Competitor Analysis
- Target Sector Analysis
- Product Assessment
- Government & Regulatory Guide
- SWOT Analysis
- Risk Assessment
- Pricing Analysis
- Market Entry Recommendation
Management scope
- Market Intelligence
- Commercial Research
- Business Analysis
- Strategic Recommendations
Partnership Programs
How the programme runs
Review available market information
Review available market, sector and regulatory information.
Conduct primary market research
Conduct primary research with relevant market participants within the agreed scope.
Analyze opportunities and feasibility
Analyze customers, competitors, sectors, pricing, risks and feasibility.
Present findings and next steps
Present findings, risks and a market entry recommendation, which may be to proceed, refine, delay or not proceed.
FAQ
Frequently asked questions
Partnership Programs
Need a Clearer View of the Yemen Market?
Tell us about your services, projects, products or commercial capabilities and the questions you need the market study to answer.
Apply for this program
Applications are reviewed by our partnership committee within two business days.