Scoping and objectives
We agree the decision the research must support, the segments in scope and the evidence thresholds for a positive recommendation.
Duration · 1 – 2 Months
Market Intelligence Program
Evidence before commitment. A 1–2 month research mandate that establishes the factual base for any market decision — sizing, demand drivers, competition, regulation and a defensible go / no-go recommendation.
- Duration
- 1 – 2 Months
- Team
- Senior analyst team
- Governance
- Fortnightly progress reviews
- Output
- Go / no-go recommendation
Programme overview
Market Intelligence Program
The Market Intelligence Program is the entry point to the MS GROUP partnership path. It is designed for manufacturers, investors and institutions that need verified, decision-grade evidence about a market before allocating capital or committing commercial resources.
Our analysts combine primary field research — distributor interviews, project mapping, price checks and regulatory consultation — with secondary trade, tariff and customs data. Findings are validated locally rather than modelled from a desk.
The mandate concludes with an executive briefing that states, in plain terms, whether the market is worth entering, on what commercial model, at what price point and against which competitors.
Related commercial service: Yemen Market Entry
Expected outcome
Complete market understanding before investment.
Executive deliverables
- Market Intelligence Report
- Customer Analysis
- Competitor Analysis
- Target Sector Analysis
- Product Assessment
- Government & Regulatory Guide
- SWOT Analysis
- Risk Assessment
- Pricing Analysis
- Market Entry Recommendation
Management scope
- Market Intelligence
- Commercial Research
- Business Analysis
- Strategic Recommendations
Partnership Programs
How the programme runs
Field and desk research
Primary interviews with distributors, contractors and buyers, alongside customs, tariff and tender data analysis.
Competitive and pricing benchmark
Landed-cost modelling, channel margin mapping and positioning of incumbent suppliers.
Regulatory and compliance review
Import requirements, certification, standards, taxation and any sector-specific licensing constraints.
Executive briefing
A board-ready presentation of findings, risks, scenarios and a documented go / no-go recommendation.
FAQ
Frequently asked questions
Partnership Programs
Other partnership programs
Each stage of the partnership path can be contracted independently.
Apply for this program
Applications are reviewed by our partnership committee within two business days.